Keren Peters Atkinson is Chief Marketing Officer for Madison Commercial Real Estate Services’ Divisions, its Title Joint Ventures and related companies. Ms. Atkinson brings over 20+ years of experience in marketing and communications for the real estate and financial services industries to the table. She specializes in creating detailed and distinctive brands and implementing multi-channel marketing and business development plans that leverage owned, earned and paid channels.
Previously, Mrs. Peters-Atkinson was Director of Marketing and Business Development for Bayview 1031, a division of Bayview Financial, LLP, a full-service mortgage finance company. Prior to Bayview, she worked led the marketing for Southern Homes during the real estate boom of 2005-2008. To these positions, Ms. Peters-Atkinson brought her agency experience leading Image Builders, a full-service marketing, PR and communications firm servicing the real estate, travel and publishing industries.
Mrs. Peters-Atkinson earned a Bachelor’s degree from Florida International University, and a Master’s degree in Leadership from Nova Southeastern University. A presenter on CRM strategies and corporate rebranding, Keren Peters-Atkinson has been a speaker at the NAR Annual Convention and the International Builders Show. Mrs. Peters-Atkinson has written and published over 1,000 articles including Monday Mornings with Madison, an award-winning work-life advice column published weekly for 15 years.
